TORONTO, Feb. 06, 2019 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. (TSXV: EGLX) (OTCQB: EGHIF), (“Enthusiast” or the “Company”), a gaming company building the world’s largest community of authentic gamers, is pleased to announce that it has opened a US-based office and hired a sales team to drive advertising sales and increase annual revenue. The US-based sales team is based in San Francisco and will be responsible for leading North American sales. This expands the company’s current reach with a sales team in San Francisco, London, UK, and the corporate head office in Toronto. The company kicked off the opening of the sales office with a West Coast advertising roadshow, meeting with top gaming publishers, global brands, and media agencies.
Over half of Enthusiast’s network website traffic originates from the US, and with the recent Omnia Media partnership, Enthusiast also represents the largest YouTube gaming MCN (multi-channel network) with 900 YouTube channels and an additional 50 million monthly visitors. The expansion to the US is an important catalyst for growth to capitalize on Enthusiast’s growing network and provides availability and access to a number of significant advertising partners based in California.
“The decision to open an office in San Francisco was a logical step in our business growth strategy,” said Eric Bernofsky, COO of Enthusiast Gaming. “A large number of ad agencies and game publishers are located on the West Coast and it’s critical that we meet clients where they live to service them most effectively,” Bernofsky concluded.
To date, most of Enthusiast’s revenue generated has been from programmatic advertising. The launch of the West Coast office will allow the Company to monetize website traffic more efficiently and effectively through direct brand and agency relationships.
As one of the gaming industry’s fastest growing companies with a significant network of gamers around the world, Enthusiast enables brands and agencies to reach a prime target audience through various advertising tactics, online and offline. Enthusiast has partnered with some of the world’s leading brands, including Activision Blizzard, Nintendo, Bell and Microsoft and deploying a sales team will drive engagement and continue to build important brand relationships.