ORONTO, Jan. 29, 2019 (GLOBE NEWSWIRE) — Snipp Interactive Inc. (“Snipp” or the “Company”) (TSX-V: SPN; OTCPK: SNIPF), a global provider of digital marketing promotions, rebates and loyalty solutions, today announced that it has hired Anthony Aguiar as VP of Sales and Business Development. Mr. Aguiar is a 19-year veteran in the brand loyalty and promotions industry. His clients have included multiple Fortune 500 companies including the largest beverage company in the world, the largest food company in the world and many other Fortune 500 household names.
As a passionate and outspoken proponent of growth and innovation for his clients, Aguiar has driven success in the loyalty and promotion industry for two decades. During his career he has held several roles within the industry, all contributing to the evolution of his clients’ businesses in many industry verticals including CPG, pharmaceutical, medical devices and restaurants. For the last decade he has focused on generating new business in the loyalty and promotions space, growing key accounts and leading program and business strategy.
Commenting on his new role, Aguiar said “I’m very excited to join the team at Snipp. I’ve followed the organization for a number of years, watching their continuous growth and incredible success. It is a remarkable organization poised to help world-leading brands achieve their goals of driving customer loyalty and increasing lifetime value. The loyalty industry itself will see large growth over the next few years and I’m thrilled to help Snipp penetrate emerging markets, expand our global footprint and lead our clients into a new era of customer marketing with a focus on empirical results.”
“We are very excited to have Anthony join our team. His deep expertise in the loyalty and promotions space as well as his experience in generating new business will be invaluable in helping us achieve our goal of profitable growth through sales from both existing and new customers.,” said Atul Sabharwal, Chief Executive Officer at Snipp. “We have not invested in sales for a few years and in fact our last sales hire was over two years ago. With eyes on our goal, we will continue to invest in our sales and marketing teams in 2019 through opportunistic external hiring as well as investing in training and developing our internal teams. We welcome Anthony and look forward to learning and benefiting from his experiences as we continue to scale and pursue new areas of growth for the company.”