TORONTO, Aug. 06, 2019 (GLOBE NEWSWIRE) — Enthusiast Gaming Holdings Inc. (TSXV: EGLX)(OTCQB: EGHIF), (“Enthusiast” or the “Company”), one of the largest vertically integrated video gaming media companies in North America, is excited to announce that it has entered into a marketing agreement (the “Agreement”) with Evolve ETF (“Evolve”) to provide marketing strategy and consultation, integrated advertising, and content solutions across Enthusiast’s online network and events to promote Evolve’s HERO esports index.
HERO is Canada’s first esports ETF and is designed to provide investors with access to equity securities of companies in the video game industry. The HERO Index aims to capture the performance of the Solactive gaming and esports Index. The passive fund incorporates global securities with exposure to the video game and esports markets.
Under the Agreement, Enthusiast will launch a year-long advertising campaign for Evolve across its Canadian inventory of digital advertising solutions on its network of websites. In addition, Enthusiast will create advertising editorials and content through its newest website, GamingStreet.com, which was launched to inform and educate investors about the video gaming industry. Evolve will also be the premium sponsor at the Gaming Industry Summit, which will be held on the opening day of Enthusiast Gaming Live Expo (EGLX) in October 2019. Further details on the Gaming Industry Summit will be announced shortly.
“As the provider of Canada’s first eGaming ETF, we are pleased to launch this partnership with the largest publicly traded video game media and esports company in North America,” said Evolve ETFs President and CEO, Raj Lala. “Enthusiast Gaming’s many offerings to this growing sector further legitimizes the global community surrounding eGaming. With eGaming revenue projected to exceed $152 billion in 2019, this partnership signifies an opportunity to serve a rapidly expanding consumer base as well as Canadian investors.”
Menashe Kestenbaum, Founder and CEO of Enthusiast Gaming commented, “We’re proud to be chosen as the marketing partner to Evolve ETF. This demonstrates Enthusiast Gaming’s continued authority and reach in gaming media along with the impact that our network distribution and events can provide to companies and brands that need wide exposure to this demographic. With the gaming industry’s rapid rise and the emergence of investment opportunities, it is exciting to be at the forefront in providing creative advertising solutions.” He continued, “We look forward to the success of HERO and taking part in the continued growth and success of the gaming industry.”